Product Review Email newsletters as you know them are on death row.
There’s a new breed of Ezines; a new generation of subscriber reviews and ratings driven content ezines. No longer driven by publishers reviews of what products or services are hot based on what is most profitable for publishers. I call them “web 2.0 Ezines” following the web 2.0 sites phenomena.
These are ezines that is respected and trusted to help it’s subscribers decide what they want to buy based on very intricate systems of rating, social media and voting systems without the undue doubtful self-serving editorial reviews of publishers.
Subscribers to a web 2.0 ezine buy what they want based on trusted and relevant opinion of real users product and service reviews and ratings rather than what the editor’s reviews or hyped testimonials says.
These are a new breed of ezines that allow it’s ezine subscriber to post a review about a product or service they have purchased and used to be included as content for the ezine.
Whether you subscribe to the ezine, just to get inside product ratings and reviews by real users or contribute by way of your own real life reviews. You will find that real Users in web 2.0 ezines give you the most relevant and updated ratings and advice on a particular product or service in that market BEFORE you spend your hard earned money..
This is having tremendous significance for Ezine publishers in every niche. You see these ezines are managed by not just the publishers. The publishers empower subscribers of the ezine to post reviews to be used as editorial content in the ezine. Ratingshub Internet marketing review ezine is the latest web 2.0 ezine introduced in the internet marketing community.
The result of allowing ezine subscribers to post relevant respected and trusted user ratings and reviews as ezine content is proving to be very effective for subscribers to have the ability to access an ezine of trustworthy credible product or services facts, ideas and advice to use in their decision making.
Well, such ezines create a platform where the subscribers refer to real user product or service ratings, reviews and advice. And then based on how helpful the subscribers find it, the ezine content would determine how effective the sales promotional links would be clicked by subscribers interested in that service or product.
Product and service users are taking ezine editorial power into their own hands; They are practically co- editors of the “web 2.0″ ezine by adding their own ratings, reviews and advice about products and services they have bought as relevant ezine content. These are that are trust and respect these ezines with their ratings, reviews and responses to products and services being offered in the market. They encourage or promote only products or services that are highly rated by real users to help prospective buyers.
These web 2.0 ezines are a platform for shared values, ratings, reviews, ideas and advice which are trusted more than a sales pitch or publishers own review of a product or service.
When ezine subscribers (through reviews) make the effort to tell other subscribers that they like or don’t like something about a product they bought, it means that it is important to every subscriber. After all, it’s true and helpful to those considering buying that product.
Users leave both positive and negative comments about products and then others read them, comment on them in turn…but most importantly provide honest advice subscribers to make buying decisions as they consult the ezine content.
Today’s information communication technology has changed the way subscribers are advising each other, influencing publishers and the editorial opinion in a BIG way. It is no longer enough for subscribers to take a “passive” approach to dealing with publishers or editors. Instead today’s subscribers are more willing to advise and trust each others collective product and service ratings and reviews …when faced with a buying decision.
The web 2.0 ezine …
o Gives product or services user control over editorial content; ratings, reviews, ideas and advice generation that is viewable by ezine subscribers to use.
o Subscribers trust real life product or service users as co-editors of the ezine.
o Responds to subscribers basic need for trust and credibility in order to make buying decisions.
The web 2.0 ezine is driven by a set of shared social values of respect and trustworthiness.
The bottom line is… Product and services users are now in charge of ezine editorial content that subscriber’s find relevant in ezines.
Jerry Sakala is associate editor of RatingsHub Internet Marketing Review e